On Sunday, December 15, 2024, a powerful digital billboard in Times Square captured the attention of New Yorkers, displaying haunting images of the October 7, 2023, Hamas-led terrorist attack in Israel. Positioned above the Pele Soccer store in the heart of Manhattan, the billboard served as both a somber reminder and a call to action, ensuring that the atrocities of that day are neither forgotten nor denied.
The billboard featured images from the massacre alongside the cover of Testimonies Without Boundaries: Israel: October 7th, 2023. This book, authored by journalist and former Israeli government spokesperson Alon Penzel, is a raw and unfiltered collection of first-hand accounts from survivors, ZAKA volunteers, forensic experts, and others with intimate knowledge of the horrific events.
In an interview, Penzel shared the motivation behind his efforts:
"While they are trying to silence me, I will speak up even louder," he told The Algemeiner. He described the necessity of the billboard, stating, "I decided to place the book, with all its uncensored atrocities, as well as images from the massacre in the world’s most famous square — in the face of anyone who might be trying to deny Oct. 7 — so they and everyone else would see exactly what happened."
A Voice Against Denial
The billboard comes amidst a backdrop of ongoing attempts to diminish or deny the events of October 7. Initially, Amazon blacklisted Testimonies Without Boundaries, though the decision was later reversed. Penzel's determination to fight this censorship is unwavering, as he emphasized the importance of commemorating the victims and advocating for the return of 100 hostages still held by Hamas.
"We have the duty to commemorate Oct. 7, as well as bringing 100 hostages back to their homes. I made sure everyone in New York understands just that."
The Power of Public Witness
In a city as vibrant and diverse as New York, Times Square remains a global stage, amplifying voices and messages to millions. By placing the atrocities of October 7 in such a prominent location, Penzel’s billboard not only confronts denial but also galvanizes support for Israel and its people.
This bold act is a reminder of the role each of us can play in ensuring that the truth prevails. Whether by sharing stories, advocating for justice, or simply refusing to forget, we honor the memories of those lost and stand with those still suffering.
For those seeking to understand the events of October 7 through the words of survivors and first responders, Testimonies Without Boundaries provides an unfiltered account of that day. The book’s journey to publication underscores the importance of speaking truth, even when met with resistance.
Read the full story about the Times Square billboard and Penzel's mission on The Algemeiner.
Let us remember and ensure that the light of truth continues to shine, even in the face of darkness.
